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The web site assnstrategies.com had the following on the web site, "Lionel van der Walt named Executive Vice President and Chief Executive Officer of RCI, Inc." We noticed that the website said " ASI recently placed the new Executive Vice President and CEO of RCI, Inc." It also said " To read RCIs announcement, click the Learn More button. Laura Magaña Valladares named President and CEO of ASPPH. Association Strategies Research and Resources. Read more news from Pamela Kaul and the Association Strategies team on our blog." The header had association strategies as the highest ranking optimized keyword. This keyword is followed by organization developement, executive search, and nonprofit which isn't as urgent as association strategies. The other words assnstrategies.com used was sucession planning. transition management is included but could not be seen by web crawlers.